The Super Bowl is famous for commercials. If watching last week’s game was on your agenda, you may have seen the commercials and have a few that continue to stand out in your mind. Perhaps you still see these on TV, or perhaps you have some favorites from yesteryear.
Ask students: What qualities generate a good commercial? Why do advertisers want these slots?
Lesson 8 Market the Change (Be a Bold Ad for you BIG Goal) teaches students that it only takes is 6.5 seconds to gain someone’s attention and deliver a message.
It may be simple to overlook the magnitude of Lesson 8 (Lesson 4 of the 6-track). However, this lesson allows students to practice their persuasive speaking. Houston teacher Debbie Harris comments on how the lesson “allowed our team to make a persuasive speech, which made their presentation much more powerful.” This is a component often overlooked when students are working on a project.
When beginning the lesson, teacher Allison Silverman challenges her students by asking this question: “Imagine the principal or a reporter walking into this room right now. Who feels confident and comfortable enough to be able to explain what we are working on and doing?”
Imagine the students quickly raising their hands to volunteer, however, quickly realize it is not as easy as using their voice as it is to think about it in their head. Allison explains how she has her students practice their elevator speech in this short clip:
High school teacher in Odessa, WA, Terri King, states the following about Lesson 8:
A team can plan, organize, and implement the greatest project ever, but the power of Lead2Feed is taking people with you. It is essential that people know, understand, and support your project; otherwise, your project will never reach its full potential. Another discovery is that many people want to help, but don’t possess the leadership skills or the desire to initiate a project. But, if we market the change we hope to make, they are quite supportive.
Remember, you are allowing your students to learn, practice, and reflect on their own leadership skills and realize those skills within their classmates.
Stated with pride, Ms. Harris reflects on last year’s entry by recalling how “one of the quiet girls led this project and she soon saw that she had to really “sell “ her ideas to some of the other team members. She had to come up with a really creative idea to convince the team members that they could really accomplish something big…before Lead2Feed, she did not know how to convince a group to carry out any plans.”
How would you advertise your BIG goal to a large and diverse community? Teacher and FBLA Adviser Anna Mirabal in Miami, FL watched as her students successfully learned about effective communication. Ms. Mirabal states,
Coral Reef’s expansive and diverse student population made communication a critical component in the success of the effort. In order to publicize and promote the drive and its goals, FBLA made use of every social media platform and ensured that the drive was being advertised effectively. The advertisements were simple and to the point in order to convey the message across quickly effectually, as learned in Lesson 8: Market the Change.
Lead2Feed can help you get your message out. Tag us on your social media with #L2FMyAd.